Hotter - Comfort Lab AW18 TV Commercial - Standby Productions

Comfort Lab AW18 TV Commercial

Hotter

Commercial

TV Commercials

Hotter Shoes are the UK’s largest shoe manufacturers, crafting to the highest quality standards with their signature Fit, Bounce and Flex technology – bringing stylish wellbeing to the lives of their customers.

www.Hotter.com

Director

Simon Owen

Director of Photography

Jamie Haigherty

Producer

Ellen Bounds

Offline Editor

Jack Warman

Online Editor

Ashley Yarwood

Visual Effects

Process Moving Image

Brief

Hotter approached Standby Productions to produce a TV Commercial for their Autumn/Winter 2018 collection after the huge success of their Spring/Summer film. They were looking to introduce their range of shoes for the season and their new Comfort Lab branding which tests every pair of shoes to meet their Fit, Bounce, Flex technology.

Solution

We’re always happy to work with returning clients and exceed their expectations again! As soon as we received the brief from Hotter, we got to work building on the success of their previous film and delivering the same high quality final result.

With the introduction of The Comfort Lab we decided to give viewers a visual representation of what Fit, Bounce Flex really looked like through the use of  Computer Generated Imagery (CGI). We also focused on the comfort of the shoes and discussed how we could incorporate the beautiful tones and colours of the Autumn and Winter months to give a real seasonal feel to their advert.

Execution

We brought Hotter Shoes to life with a mix of live action footage and the use of CGI to visualise their Fit, Bounce, Flex technology. Filming took place in a number of locations, capturing beautiful shots that show the range of occasions Hotter shoes are designed for.

All the way through we kept a positive, inspiration tone that will resonate with the viewers and created a lovely lifestyle feel that reflects the brands tone. The final result is an incredible TV Commercial that modernises the brand and feels more contemporary, whilst showing off their products in a beautiful way.

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