A vibrant, energetic film that captures the quality of services and facilities at Bury Grammar School. As part of the social media retainer between Standby and Bury Grammar this promotional video was filmed, edited and delivered within two days.
Social media audiences have high standards coupled with low attention spans. To create video content that stands out the team at Bury Grammar wanted a quick paced, premium-looking film capturing life at the boys school.
The primary audience for this piece were parents of prospective pupils, therefore the key aim was to develop a piece that presented Bury Grammar as a top quality school, showcasing the diversity of activities and emphasising their rich history.
With a half-day session scheduled, our social filmmaker and the Bury Grammar marketing team flew through a tightly organised shoot incorporating 7 different lessons, collecting universal school cutaways in between and an interview with the school headmaster.
The end result is a fast paced film, highlighting key features the marketing team wanted to capture and maintaining the look and feel of a premium video to communicate the quality of the school.