St George Property - Ealing - Standby Productions

Ealing

St George Property

Commercial

Director

David Ellison

Brief

Created for St George property on behalf of CC media, St George requested videos to cover the new developments under construction in Ealing and Kew and to help sell the luxury living standard they maintain. The videos were to be presented at tradeshows in the far east to help pre-sell these builds.

Solution

As the build was still underway and only their smaller show flat was available it was important to show only glimpses of the final flat instead of the whole thing to give the impression of quality

Execution

I created a play of light and shadow and made an unveiling using a laser of light to draw across the fantastic shapes and fittings the flat had and a kaleidoscope effect to further add a feeling of mystery and intrigue.

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