The National Lottery - National Football Museum - Standby Productions

National Football Museum

The National Lottery

Corporate

Promotional Films

The National Lottery has funded over 525,000 projects in in a number of sectors including sports and education. These projects makes a real difference to lives and communities across the UK. Standby were asked to create a film to highlight one of these projects.

Director

Jack Warman

Voiceover

Chris Kenward

Editor

Jack Warman

Brief

Standby Productions were invited to film on behalf of The National Lottery at one of the many Good Cause projects they support at The Football Museum based in Manchester. Projects like this rely on support and donations, so capturing the spirit of the project in a creative and memorable way was key.

Solution

Standby filmed with Ash Randall, a professional freestyle footballer as he is chased by security around the many spaces within The National Football Museum. Working closely with the client we created a tongue and cheek story that spanned every level of the building highlighting the great areas waiting to be discovered by visitors.

Execution

The final execution is a sleek and flowing film that effectively guides viewers through the different areas within The Football Museum as well as telling a light hearted and comedic story of the security guard and the footballer. This film was shown in conjunction with the 2018 World Cup, in order to show the impact that the National Lottery within the UK, at a time when the football was very much at the forefront of people’s minds.

“Standby were great to work with from the first conversation to the last, especially Ellen, Jack and the boys that came to film. They understood the concept and created an interesting and engaging film. I hope to work with them again in the future.”

Campaigns Officer, National Lottery

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