New Era approached Standby to work on a creative concept that would capture the players personalities whilst also showcase the awesome hat wear of New Era. They wanted the films to be sharable, great content for fans and to create a cool/fun vibe with the players.
We worked closely with New Era to develop a double exposure concept, where you see the players and the caps in a completely different way.
We wanted to create something different and eye catching that highlights the close partnership the club and the brand share.
Filming on location at Tottenhams football training ground, we captured a variety of players posing with a range of products and interacting with the caps. This footage was brought into the editing suite where the magic really happened. Using a painstaking process of masking, tracking and blending we merged product shots with player takes. The final result is a unique and impactful film that answered the clients brief and even had Tottenham players comment positively on Instagram about it!