Retirement Village
Anchor
Anchor offers luxury retirement properties that give residents an independent lifestyle, state-of-the-art facilities and a vibrant community. Their village, located in Bishopstoke, has everything a resident would need all delivered with uncompromising quality.
Brief
Accord Marketing approached Standby to create a 30 second TV advert promoting Anchors retirement village in Bishopstoke. They wanted an upbeat and warm film that would resonate with viewers looking to move into a retirement property and join a friendly community.
Solution
Standby proposed creating a film that would follow one ladies journey from a lonely and isolated life before moving to a new home at Bishopstoke. Here she would find new friends, activities she can get involved in all within a beautiful new home.
Execution
Standby filmed in Bishopstoke over two days, capturing our actors journey from big empty house to warm and friendly environment. We captured genuine moments of happiness as we got involved in everything Bishopstoke has to offer. During the post production process we created a warm, atmospheric film that will communicate with the clients target audience.
“Thank you for your help with the ad, really pleased with the final result!”
