Ride Social is the latest collaborative initiative from British Cycling and Sky. The scheme is aimed at creating a platform for cyclists to easily locate and join rides taking place locally, both of a mountain and road biking nature.
Working in conjunction with TPF (the promotions | publicity factory), Standby shot over a number of days and locations, capturing cyclists around central Manchester (including the Velodrome) and the Peak District. The latter shoot also incorporated stunning aerial footage, making the most of the incredible backdrop available. Once in the edit suite, we set about bringing all of the footage together, shaping the film to best showcase the social aspects of the scheme, as well as mixing in the array of stunning footage captured.
The finished film has been extremely well received, and marks our third collaboration with British Cycling. The Ride Social scheme is now going very strong; STANDBY’s film helping to kick it into another gear! For more information visit goskyride.com/social