Roc & Rye - Hype Film - Standby Productions

Hype Film

Roc & Rye



Roc & Rye got in touch with Standby looking for a film that would help build hype around their exciting bar opening.


Using a variation of speeds, colour and time of day, we would build suspense through a number of films that would be scheduled on set dates before the bar’s opening. Our aim was to set Roc & Rye apart from competitors, giving it a young, energetic and on-trend feel.


To emulate Roc & Rye’s brand aesthetic and key personality traits, we encapsulated the vibe of Manchester and the city’s hustle and bustle and applied it into quick, seamless edits. This, coupled with the perfect music track, forms a gradual incline of pace eventually reaching an emotional climax, before finally revealing the brand logo.

“As a new start up business, we thought that a company like this would be way out of reach in terms of budget, but Standby Productions still managed to find a way to work with us. We were really happy with the final cuts and can't wait to get them out online. Thank you Standby Productions, it was a pleasure working with you all!”

Director, Roc & Rye

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