Tappit - Sky Parlour - Standby Productions

Sky Parlour

Tappit

Social

Brief

In a first for UK football, tappit has supported Bury FC in implementing a new prepaid card system in the club’s Energy Check Stadium at Gigg Lane. Fans simply tap their prepaid Bury-branded card against a POS terminal when purchasing refreshments. This significantly cuts queuing times at concession stands, freeing fans to enjoy their visit to the stadium.

Standby were there to give the viewer a feeling of the buzz created not only from football but from this revolutionary cashless event!

Solution

It was important for the viewer to understand the concept so shots of transactions were really important, especially at the club’s concession stands: the Members Suite; Starkies Restaurant; the Social Club; and the Retail Shop.

The aim was to give the film an upbeat tempo that moved quickly from area to area without the need of interviews. The onscreen titles and shots of transactions would be the driving force behind the information given to the viewer.

Execution

With a strong and dynamic soundtrack coupled with transaction shots and match-day content the final result is an events film that is definitely top of the league!

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