The Insight People
‘The Insight People’ specialise in making sense of customer data, helping to deliver more relevant targeting of customers, and subsequently enhancing business engagement with target audiences. With their team consisting of marketing, data, creative and delivery experts, they use meaningful insights to provide creative, personal, relevant communications, helping drive customers to take action.
Standby were approached with the aim of creating a film that would clearly and concisely explain the work of The Insight People, how they operate, and the culture that exists within the company. Through a series of meetings, we developed a concept around different business professionals each going to and from work and getting on with their day to day lives, whilst we see insights into their likes, interests and purchases all through animated motion graphics.
Filming took place over a series of days, with the crew working to capture exciting supporting footage of consumers out shopping on the high street as well. Care was taken in the post-production stage to clean up and remove stains and dirt from met stops and buildings, ensuring an image that looked as high-end as possible. Finally, lens flares and subtle sound effects were added to help bring everything to life and make the film look as cinematic as possible. For more information, visit: www.the-insight-people.com
“You made the entire process simple and enjoyable…the film will be a central part of our marketing effort – I’d be delighted to recommend Standby.”