Diono wanted a product film with a twist to show off We Made Me’s flow wrap. Instead of a more conventional studio shoot Diono wanted to capture the product in a more natural setting, focusing in on real moments and mood.
We decided to capture a mix of intimate close ups and scenic wides to show off the bond between mother and child in as naturalistic a way as possible, all enabled by the We Made Me wrap.
To create a relaxed, natural tone in the edit we held on each shot for at least five seconds and coupled the imagery with a diegetic seaside soundscape and slow piano soundtrack. The result being a product film where mood and tone combine to show off the product in subtle and atmospheric way.