YKK - 50th Anniversary - Standby Productions

50th Anniversary

YKK

Corporate

Camera Operator

Simon Owen

Editor

Jack Warman

Brief

YKK Europe, part of YKK Group are world leaders in fastening products.
They approached Standby with the brief to create a film in celebration of it’s 50th year in business.
Not only did they want to showcase what they do as a Fastening Solutions Company, they also wanted the highlight their progress over the years and how they had reached this level of success.

Solution

One of the biggest concerns Standby had to overcome was dealing with the highly-confidential products and processes that take place within YKK Europe’s factories. To address this, Standby worked closely with YKK and proposed to use a mix of macro shots and shallow depth of field to build up a picture in the viewers mind. This would be accompanied with advanced animated overlay titles and a digitised styling to reinforce YKK’s cutting edge capability and expertise.

Execution

With stylised macro shots and engaging interview content, Standby captured footage of the factory, taking great care to not disrupt the processes taking place. We then delivered a polished and immersive film that captured the values and beliefs of YKK, utilising dynamic information overlays . Working closely with their team, Standby ensured that we captured their forward thinking innovation and matched their love and dedication to always improving. We can’t wait to see where YKK take their fastening technology next.

“The service we received was outstanding from initial contact to production. We would definitely recommend Standby Productions and will be working with them again.”

Marketing Executive, YKK Europe Ltd

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