In today’s digital world, video content is a powerful tool for promoting your brand and its products and services making it crucial to understand how to effectively promote your video content.. But creating that content yourself may not give you the quality you need, maybe even your current supplier can’t provide the results you’re looking for.
That’s where Standby Productions steps in. We bring a super creative and personable approach to give you quality and impactful video production for the right budget.
How to promote video content?
01. TV advertising
02. Social media
03. Optimise your video content for search engines
04. Partner with other brands and influencers
05. Embed your videos onto your website
In this blog, we’ll explore 5 of the best ways you can promote your video content and tap into why working with Standby Productions is the right choice for your video production needs.
01. TV Advertising
Though some may think TV is out of reach, TV is responsible for 71% of total advertising-generated profit. With an average ROI (Return On Investment) over 3 years of £4.20 per £1 spent, the highest ROI of any media.
A common misconception is that TV is unviable when it comes to your budget, however, Sky AdSmart allows your business access to the unrivalled power of TV from as little as £3k (media spend).
To support this, Standby has 4x AdSmart packages starting from as little as £999 to make your advert! Get our price list here
But TV advertising isn’t just about reach, it’s about targeting the right people. The beauty of Sky AdSmart from Sky is that you can select the exact audience you want to reach, and your ads only play out when they’re watching. So, you can be sure every ad has impact and every penny counts.
AdSmart’s selective database and how Standby Productions can supply your ad in all the right formats is covered in detail here.
You can also watch examples of our AdSmart ads here.
02. Utilise Social Media Platforms
Social media platforms like TikTok, Facebook, Instagram, Twitter, and YouTube are a great way to promote your video content. Share your videos on your social media channels and encourage your followers to share and engage with your content. Use relevant hashtags to increase visibility and consider using paid advertising options to reach a wider audience.
At Standby, we create video content for a variety of platforms from social media to TV, giving you a complete campaign across all your media channels.
Standby’s social game stands strong, keeping it fresh and fast paced, like this Christmas TikTok campaign for McArthurGlen, where we created multiple versions and delivered over 100 assets for use across their entire European outlet store portfolio.
03. Optimise Your Video for Search Engines
SEO (Search Engine Optimization) is key in promoting your video content. Optimise your video title, description, and tags for relevant keywords that people are searching for. This will help your video show up in search engine results, increasing the likelihood that people will find and watch your video.
Our varied industry expertise helps us pack our productions with up to date, relevant topics and trends – as you can see in our vast portfolio of work.
04. Partner with Other Brands and Influencers
Partnering with other brands and influencers can help you reach new audiences and promote your video content. Consider collaborating with relevant brands, celebrities or influencers to cross-promote your videos on their social media or TV channels.
Working with the right partners can be key to growing a business. Not only does it help confirm your beliefs as a business but it also aligns your brand with that person’s audience and therefore your desired customers (hopefully). At Standby, we’re committed to the craft, and just as importantly we work collaboratively to ensure we make your brand ambassador shine.
We’re proud to have worked with a number of celebrities and/or influencers, like the charming television presenter (and bloody nice chap), Gethin Jones; Featured in our recent Christmas TV Commercial for Clogau Gold.
When all else fails, you can’t go wrong with a bit of BTS (behind the scenes), especially when it’s starring ‘life and soul’ Strictly Come Dancing Star; Will Mellor for his new #WillxCT campaign for Cotton Traders’ Spring/Summer collection.
05. Embed Your Videos on Your Website
Embedding your video content on your website is another effective way to gain traction and help increase your websites ‘stickiness’ – something Google likes. Make sure your videos are easily accessible and prominently displayed on your website – put them front and centre, as we believe there’s no better way of showcasing your brand. This will not only increase the visibility of your videos, but it will also provide a better user experience for your visitors.
Also, it’s worth noting that “strikingly, 92% of video marketers reported that video gives them a positive ROI – all-time high” – Hubspot blog, Feb 2023.
In conclusion, producing and promoting video content is a crucial part of your marketing strategy and that’s why it’s so important that what you release has an impact. By utilising social media platforms, advertising on TV, optimising for search engines, partnering with other brands and influencers, and embedding your videos on your website, you can effectively promote your video content and reach a wider audience.
Let’s make video content with impact, but without the faff – Talk to Standby today.
It’s time to make movies and grow your business!