Edge Hill University – Expand Your Opportunities

Overview

The Expand Your Opportunities campaign was launched in April 2021 by Edge Hill University. The campaign focusses on the positive effect that comes with studying at Edge Hill. They approached Standby to take part in a competitive pitch process to produce a suite of films to showcase the University - a process we won. We then worked closely with the University and Director Tami Doncic to develop our creative proposal, that aimed to highlight the variety of students that attend Edge Hill through a series of vignette's.

Director
Tami Donic

Producer
Ellen Bounds

Director of Photography
Jamie Haigherty

1st Assistant Director
Sam Morris

Camera Assistant
Stuart Went

Production Assistant
Charlotte Timbrell

Gaffer
Dan Tunstall

Sparks
Chris Moore / Sam Gibson

Stylist
Grace Leivers

Art Department
Joseph Bean

Offline Editor
Daniel Nickson

Online Editor
Jae Jones

Share Project
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Back to Work

This is the main campaign film was the overarching film, which was then supported with 4x shorter edits, titled; Belong, Grow, Learn and Live. Each topic covered that respective subject and then each film was formatted in both 16×9 and 9×16, as well as 30 & 15-second versions – delivering 14x assets in total.

The whole production was shot over 4x busy days on site and across the surrounding area, then editing took place over the following months. The campaign aims to be relatable to young people and increase the uptake of applications to the University.