Jimbag - Jimbag - Standby Productions




Jimbag is a stylish fashion accessory that can be taken anywhere and everywhere. With functionality and style combined Jimbag provides customers with styles that are great to transition from the office to the gym.


Jack Warman


Chris Kenward

Director of Photography

Ash Yarwood


Rich Allen


Standby approached Jimbag to collaborate on a passion project film for their line of holdalls, backpacks, rucksacks and duffel bags. We wanted to create a highly stylised fashion film that would encompass the brands tone and promote their look.


Working closely with Jimbag we created a proposal for a film that take their bags and bring them to life in the lights of the city. We wanted to create a film that promoted the bags, the different styles and the way they are worn without throwing the product in the viewers face.


We created a film that represented the style and tone of the Jimbag brand. Filming in a few key locations around Manchester we captured shots with two models against the backdrop of the city. During the post production phase we took the best shots, edited them to a track that matched our vision of the film and delivered a final product thats modern and cinematic.


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