Live Fear Free TV Commercial

Live Fear Free TVC

Welsh Government



Simon Owen


Operating in conjunction with the Welsh Government, Access Advertising had already worked on a number of campaigns under the umbrella brand of Live Fear Free, driven by TV, radio, online, social media and PR. Having previously worked with ourselves on the CTEK Battery Charger film, a strong working relationship already existed between us.


Access came to us with a treatment for the film, indicating the direction of the story. With this information to hand, we began to develop the cinematography for the film, with director Simon looking at a number of different sources (both film and television) to draw inspiration from. Further to this, the extremely talented Steve Pennington was hired on camera. His weapon of choice – the gorgeous C300 camera! Perfect for giving the film the desired cinematic edge.


The advert aired on ITV Wales and S4C over December, and also ran across Facebook and on social media sites. The All Wales Domestic Abuse and Sexual Violence Helpline reported that for the week following the Christmas ad campaign, they saw a 30% (year on year) increase in call volume, a clear sign that the advert had worked exactly as intended. The film capped off a superb year for Standby, following up their first TV advert with their second almost immediately – paving the way for what should be a cracking 2013!

“We would have no hesitation in recommending Standby to any client or agency - They provide an approach to team work which can be rare in the film production industry and their levels of creativity and quality are second to none.”


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