Manchester Craft Lager Promo Film | JW Lees

Overview

What a lovely way to spend a day - with pint after pint of beer being poured for us, however they weren’t to drink, they were to bring to life on film. We produced 4x promo films for a selection of JW Lees' beer range; Bitter, Manchester Craft Lager, MPA and Original Lager.

Each film had its own brand colour and art direction / styling, to bring the flavours and themes of the beers to life.

We shot all four films in a single day, resetting the sets and bringing in the relevant ingredients or themes of each beer together.

The films were short, quick, social promos for use on their online media channels.