Perpetual Fostering

#WHOCARES

Perpetual Fostering

Corporate

Director

Simon Owen

Camera Operator

Simon Owen

Offline Editor

Simon Owen

Online Editor

Jack Warman

Producer

Ashley Yarwood

Brief

Most fostering films consist of case studies based around how being a carer makes you feel. Perpetual Fostering wanted something different and asked Standby to come up with a creative concept that would make them stand out in their sector.

Solution

Standby created a bold, creative campaign that positioned Perpetual Fostering as the first place to go to become a foster carer. #WhoCares celebrates carers and forces viewers to question their own stance towards becoming a foster parent.

Execution

Standby created a powerful film that directly contrasts everything else in the sector. Shot in multiple locations over the course of a week, we brought together three separate fostering relationships through an upbeat tempo and a bold design, whilst reinforcing Perpetual Fostering’s branding. 

“I would recommend Standby as a reputable, trustworthy and professional organisation with whom we would work again.”

Founder and CEO, Perpetual Fostering

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0161 434 3881

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Studio 3G
Beehive Mill
Jersey Street
Manchester
M4 6JG