- Superba | Brand Launch film - Standby

Overview

What an unbelievable production this was... one of the most epic, complicated and creative projects we've ever taken on.
Not to get carried away, but we've unleashed a visual extravaganza here, creating a total of over 50x assets, including this awesome hero film and striking photography (thanks to Tom Cox), for Superba Living.

I wouldn’t normally say this, but our amazing crew managed to deliver the seemingly impossible with this project…
– 14 sofas filmed and photographed
– In 14 unique sets
– Across 6 studio spaces
– All in just 3 shoot days/nights (plus one day set build/paint/setup day)!

A huge shoutout to the amazing LOFT.uk for providing us with their one-of-a-kind studio space, allowing us to push creative boundaries to the absolute max and have multiple sets being prep’d at the same time.

The collaboration, commitment and teamwork of our lean and nimble crew during this project were nothing short of jaw-dropping, moving through multiple studios and sets within a tight timeframe, showed unreal dedication!

Here’s to breaking the mold and delivering standout content that captivates and inspires.

Incredible ideas and creative direction has to be highlighted here too, by Ceren Arslan.

Go check out the beautiful sofas over at: Superba Living