STANDBY’S Managing Director, Simon Owen, shares his thoughts on the current marketing landscape and how 2016 is the year of video marketing.
Following my recent visit to Prolific North Live it was made very clear to me, based on numerous conversations, that 2016 is where Video Marketing is going to be at the forefront of business and brand marketing.
With Video content now being used all over social media, allowing 10-15 second video clips on Twitter and Instagram, it is clear why now is the time to get your brand to market in this medium. The internet’s top 3 most used websites are Google, Facebook and… YouTube, with YouTube now being the 2nd most used search engine!
The ‘Play’ button has now become the most compelling Call To Action on the web – a fact that speaks for itself in the importance of Video Content. Most businesses are now showcasing themselves with Video, most commonly on their homepage or product pages. This is now being extended to About pages, so that customers know both what they’re buying and who they are buying from. As most marketers know – ‘people by people’ and customers certainly don’t get that connection by reading a passage of text on a website!! 96% of B2B marketers are now using video to attract customers.
When I started Standby Productions 5 years ago we were making films 3-4minutes in length, the following year 2-3minutes and now it’s all about 30-90 second films, but we’re breaking that down even further into a series of 10 second sharable films for use on social platforms in order to entice viewers to your website.
As with a lot of advertising it’s not always easy to see tangible results from the marketing you put out there, however, with Standby Box Office we can see tangible results and get as close as possible to proving ROI with film content with clickable links and trackable lead generation.