A few weeks ago we posted a blog about video stats and the tangible evidence they provide that film is the very best way to market your company. We had a great response to the blog and, with a number of stats still sitting on our desks, we decided to publish some more video marketing stats to showcase how essential film content is to brands!
Video on a landing page can increase conversions by 80% or more. –Visually
Film is the best way for a company to shout about themselves – it should be an extension of their brand and reflects on them just as much as the content they themselves produce. Having visible, high-quality film content ensures that you make a bold statement about who you are, massively increasing the chances of customers engaging with you.
Video drives a 157% increase in organic traffic from search engines. –Brightcove
Or to put it another way. Just understanding data or having film on your website improves your SEO and increases the chances of potential customers landing on your website! Companies without film content may find themselves lost in the shuffle and behind competitors on Google. If customers can’t find you, how can they work with you?
40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. –Adobe
In today’s world, almost everything is seen, driven and run through personal mobile devices. Online shopping is bigger than ever and film content helps further sell in products, swaying potential customers to press that all-important “buy now” button.
4x as many customers would rather watch a video about a product than read about it. -eMarketer
Walls of text are so-2005! Nothing is more off-putting to potential customers than masses of uninviting text that take forever to navigate. One of film’s biggest strengths is that it can perfectly and succinctly sum up your business in just 2 minutes in a way that is eye-catching and memorable, meaning that your audience won’t forget your brand anytime soon!
To see how we can help you with your marketing campaigns, get in touch with us via talk@standbyproductions.co.uk