Sound – a vital part of advertising that has an extremely powerful effect over its audience. One right song may stir up a melting pot of emotions, whilst another may take you back to your younger years, when you hadn’t a care in the world. Sound design can have a similar effect, helping to transform the images onscreen into a tactile sensory experience. In either case, it’s hard not be drawn in by it.
With growing social platforms such as YouTube and Instagram, advertisements can now easily spread across the globe like wildfire. Accompanied with music that hits the ‘sweet spot’, they have the ability to impact every viewer despite language barriers. As a result, what we are seeing in both television and film is a growing use of sound over dialogue.
It doesn’t bother the audience in Paul Greengrass’ new Bourne movie that Matt Damon treats the audience to a mere 25 lines, placing greater emphasis on its visceral visuals and sound design over dialogue. Or, if we’re thinking closer to home, John Lewis’ recent Christmas revamp of Oasis, which tells it’s story without a single line being spoken. And who could forget the timeless Cadbury’s gorilla doing Phil Collins proud… It is important to remember that we think and create memories through sound and this leaves a lasting effect.
By effectively adding and experimenting with this ‘magic ingredient’, there comes a greater chance of standing out in an ever-growing, ever-competing digital market. At STANDBY we realise this and strive to create authentic and impressionable advertisements that leave the viewer hooked. This means working closely with you in the briefing stage to understand the true message you are trying to portray and how best to express this cinematically, meaning we leave your audience both fully engaged and wanting more.
At STANDBY, We push ideas and develop concepts until we think they’re perfect for your brand. Have a project in mind? Get in contact. We look forward to hearing from you!