We’ve previously talked about the fact that 2016 is the year of Video Marketing and discussed the many benefits to using film content in your wider marketing mix. As more and more people are using video, it’s becoming increasingly more important to stand out in order to achieve a successful film campaign. Based on this we thought we’d share with you our top tips for successful online film content.
Choosing to outsource your film content will ensure your film looks slick and professional, which will lead your customers to feel that your brand is also slick and professional. Poorly made video content can be damaging – it is certainly not the case that any video is better than no video, so think carefully.
Okay so you’ve taken the step to include video content in your marketing. You’re incredibly happy with your film and feel that it reflects your brand perfectly. Then comes the killer question… what next?
Just because you’ve invested time and money into your film doesn’t mean that you’re going to see results from it simply because it’s been made. You have to now market your film. The chances of picking up further clients and getting your brand noticed are highly unlikely if the only place your film features is in a tiny little thumbnail, buried in the depths of your website. Film placement is everything – if you head to our homepage it’s the first thing that you’re hit with, swiftly followed by the opportunity to view further film content. Film content increases a websites’ ‘stickiness’, meaning any traffic coming to the website is guaranteed to spend longer on that page then they would without. Want proof?
Video on a landing page can increase conversions by 80% or more. – Visually
Companies using video enjoy 41% more web traffic from search engines than non-users. – Aberdeen
Following on from film placement, the other vital element is Social Media. Social Video is on the rise and there are some key things that you can do in order to maximise your potential ROI. Having an eye catching thumbnail increases the chances of enticing viewers – obviously this thumbnail has to be relevant to your film, but selecting one that’s visually engaging makes your film more clickable. According to Hubspot;
Content with relevant images get 94 x more views than content without.
Some social video platforms (for example Facebook), have an auto play feature as soon as a mouse has scrolled over the film (only if the film is organic content, i.e not an embedded Youtube link). A film is registered as ‘viewed’ after three seconds. If you are embedding a Youtube link you do not benefit from the autoplay feature. Something worth bearing in mind if you are using Youtube as a hosting platform is ensuring that your account is ‘verified’. This is simple and free to do and allows you features that you wouldn’t have had previously, most notably the ability to change the thumbnail on your films.
If you’re keen to take this even further and want to track the analytics behind your films and see all sorts of stats (such as where your traffic is coming from and which parts of your film received the most engagement), simply get in touch and we’d be happy to explain more about this offering.
Our final tip is to ensure that you have clear means of communication to sit alongside your film. It’s great to feature a call to action, but if you’re posting your film to the likes of Facebook or Twitter, make sure a link to your homepage or contact page is one simple click away. Don’t make your clients work hard to get in contact with you!
We hope you found this blog useful – for more tips and insights drop us a line! 0161 434 3881