We’re firm believers in film being just about the BEST marketing tool out there. It’s by far the quickest and most engaging way of informing your audiences about your brand. But don’t just take it from us – take a look at the top stats for video marketing in 2016.
Social video generates 1200% more shares than text and images combined. – Brightcove
Through using video in your online social media marketing you are more likely to get your brand seen and understood. Shareable content is key in the world of social media and short clips are king. There’s a reason Twitter and Instagram restrict the length of video clips you can upload up to 10 and 15 seconds respectively (however it should be noted that it is possible to embed a youtube link with an unrestricted length film). A series of short clips allows your brand long term content to maximise exposure. Social video is vital to compete with industry competitors.
Companies using video enjoy 41% more web traffic from search than non-users. – Aberdeen
Put simply, video improves your SEO. A lack of online video content means other brands will be found before you on a general Google search if their websites feature video content. Video increases traffic which in return will increase a company’s ROI.
62% of consumers are more likely to have a negative perception of a brand that published poor quality video. – Brightcove
We’ve already spoken a lot about having video present, but it’s not the case that any video is better than no video. Video marketing is required to be well thought out and well executed – that’s where we come in. We’re experienced in all aspects of video production, taking into consideration aspects that someone producing in-house content may not have thought about. To see why you should outsource film content, take a read of last week’s blog. There’s no point wasting time and money on underwhelming content that puts people off.
Businesses using video grow company revenue 49% faster year on year than organisations without. – Aberdeen
Want to grow your business? Who doesn’t! But you might find you have a harder task on your hands without a solid marketing campaign. At the forefront of this marketing campaign should be video, as “70% of marketers claim video produces more conversions that any other content.” – Vidyard. Video helps clients gain a clear understanding of your brand, leading to increased revenue and sales.
To see how we can help you with your marketing campaigns, get in touch with us via talk@standbyproductions.co.uk