British Cyclings Breeze is the biggest programme ever to get more women into riding bikes for fun. Their aim is to help thousands of women feel confident and comfortable about going on a ride.
Our job was to create a film that promoted the Breeze challenge events from the perspective of current Breeze network riders. The challenge events aim to bring all the fun, expertise and support already enjoyed in the Breeze community to a new level of challenge rides.
We wanted to create a personal feel to the film so that the stories of the women featured in the film were relatable and encouraged other woman to get involved with the Breeze challenge events. Our director Simon even got on his Skateboard to achieve some of the outdoor tracking shots. Were extremely proud of the finished film and we hope that you enjoy it too.