Hotter Shoes - Autumn / Winter '19 TV Commercial

Hotter – Autumn/Winter ’19

Hotter

Commercial

Product Films, TV Commercials

Hotter Shoes are one of the UK’s biggest footwear manufacturers, with their Signature Fit, Bounce and Flex technologies making their products some of the most premium on the market.

This TV Commercial was the latest in a series we’ve created for Hotter, marking our 4th TV advertising campaign.

www.hotter.com

Director

Simon Owen

Director of Photography

Jamie Haigherty

Producer

Ellen Bounds

Editor

Chris Kenward

Gaffer

Dan Tunstall

Brief

Following our successful Summer ’19 TV commercial, we were once again invited to create TV content for the Autumn / Winter edition of Hotter’s ‘Made for…’ campaign.

The key features Hotter wanted to capture were the comfort, the versatility and the range of styles within the collection, and capturing these aspects in a classic Autumnal setting.

Solution

The narrative we crafted demonstrated a range of Autumn / Winter activities where Hotter Shoes are the natural fit.

Whether exploring a new destination, enjoying an Autumn stroll or relaxing in the garden, we wanted this film to promote the versatility of Hotter’s products, whilst communicating the premium design and manufacture of the footwear.

We, also, carefully chose the actors on-screen, so Hotter’s target audience would be able to see themselves in the final film.

Execution

Utilising a collection of hand-picked locations across Cheshire we were able to create a final film that presents the comfort, style and quality of the footwear collection.

Across a two-day shoot we captured a range of sequences that resonated with Hotter’s target demographics, whilst positioning Hotter Shoes as the only choice for Autumn / Winter ’19.

“Hotter and Standby have enjoyed a fabulous relationship for the last 2 years. They’ve helped create some really powerful and iconic films for us.”

Victoria Betts - Chief Commercial Officer, Hotter Shoes

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