University of Bolton | #UniAsItShouldBe | TVC

Overview

Our latest TV Commercial delivered with SKY AdSmart sees us bring to life the #UniAsItShouldBe campaign for the University of Bolton. Working closely with the team at the University, we developed the creative concept to include real students, each explaining why they think the University is the right place to study. We wanted the advert to have a flow from one scene to the next to create an engaging commercial, so we used 'whip pans' from one scene to the next. We also wanted to be able to see some of the facilities and hear positive aspects of studying there, which ultimately should lead students to a job. IN the final scene we then see a split scene of the various jobs that the students have found themselves in.
This was also a unique commercial, as it was directed and produced virtually with the crew, as Simon and Ellen were struck down with Covid.