Hotter Shoes are the UK’s largest shoe manufacturers, crafting to the highest quality standards with their signature Fit, Bounce and Flex technology – bringing stylish wellbeing to the lives of their customers.
Building on the success of their previous campaign, Hotter invited Standby back to work on their SS19 shoe range. With the introduction of their “Made For…” campaign Hotter wanted to highlight the importance of comfortable, adaptable shoes that work across a variety of different environments and activities.
It’s about all the joy of those made for moments enabled by effortless comfort of Hotter shoes.
Our continued relationship with Hotter meant that we could work with an existing client, with the addition of their new agency, Caulder Moore, and work to better their expectations for a third time! The brief from Hotter was to introduce Caulder Moore’s “Made for…” campaign.
The “Made for…” campaign was designed to be able to give viewers an insight into what Hotter’s new shoe range could offer in terms of flexibility, comfort and fit. We captured footage in a reportage style around a series of different activities that require the support and satisfaction that the shoes would provide. The advert was lit in a warm, sunny style to give that ‘Spring’ feel.
Using live action footage, we showcased a variety of people during activities to create the film for their “Made for…” campaign. We managed to find a location that suited all the various scenes, shooting around and within a villa in Mallorca.
The final result is a fantastic, relatable TV commercial that speaks to a wide audience of shoe lovers and buyers and helps bring a contemporary and relatable feel to both the product and the film.