Hotter Shoes - 'Made For...' Summer '19 - Standby Productions

Hotter Summer ’19

Hotter

Commercial

TV Commercials

Hotter Shoes are the UK’s biggest shoe manufacturers, engineering to the highest quality standards with their Signature Fit, Bounce and Flex technologies. Overall, delivering chic footwear to their customers.

www.hotter.com

Director

Simon Owen

Director of Photography

Jamie Haigherty

Producer

Ellen Bounds

Editor

Jack Warman

Gaffer

Dan Tunstall

Brief

Due to our growing relationship with Hotter, we were invited to work on the launch of their ‘Made for…’ campaign. The main focus was on the importance of adaptable and comfortable shoes, which suit an array of diverse activities.

This film is the summer commercial for the SS19 campaign, the second of two commercials for the ‘Made for…’ campaign. The main focus was on the enjoyment of those moments enabled by the smooth comfort of Hotter shoes.

Solution

Parallel to the Hotter Spring ’19 campaign, Standby collaborated with Hotter and their new agency, Caulder Moore to introduce ‘Made for…’ campaign.

The main campaign purpose was to allow the audience to gain understanding into what Hotter’s new shoe range could offer in terms of flexibility, comfort and fit. Similar to the Spring ’19 TVC, we captured footage around a series of different activities, which are appropriate to the support and satisfaction that this shoe range provides. The Summer ’19 commercial was shot abroad, incorporating a beach location to give it that ‘summer’ vibe.

Execution

This TVC was parallel to the spring edit, as we captured footage that illustrated people participating in different scenarios to highlight the ‘Made for…’moments. Therefore, we found a suitable location that would be versatile to all activities – a villa in picturesque Mallorca.

Overall, the final film is a first-rate engaging TV commercial that connects with a wide audience to bring a relatable and contemporary feel to both the products and the film.

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