Galaxy Optical - iChoose - Standby Productions

iChoose

Galaxy Optical

Corporate

iChoose believe in customisation and individuality. They believe the most definitive fashion trend of the 21st century is that of subjective, personal style, and they want to facilitate yours entirely.

www.ichooseglasses.com

Director

Simon Owen

Director of Photography

Jack Warman

Offline Editor

Jack Warman

Online Editor

Mark Prince

Brief

Galaxy optical approached Standby to create a suite of films that captured their innovative product. They wanted their films to capture the flexibility and range of looks customers can achieve with their interchangeable glasses.

Solution

Standby created an idea that showed a number of looks across a wide selection of ages. We wanted to highlight that no matter who you are there is an iChoose look for you.

Execution

The final result is a fast paced and energy filled film with a number of supporting edits for use on social media. Extra care was taken with wardrobe and location to show that whatever look you’re going for their is a set of iChoose glasses for you. The films focused on how easy it is to switch arms and how great the final result looks.

“We’re really happy with the films too – great team effort.”

iChoose

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0161 434 3881

Visit us

Studio 3G
Beehive Mill
Jersey Street
Manchester
M4 6JG