I SAW IT FIRST - Love Island - Standby Productions

Love Island TV Commercial



TV Commercials

I SAW IT FIRST are an online clothing brand that delivers the hottest trends in fashion to their customers. They aim to source the freshest looks in fashion from style hubs around the world, offering customers exciting luxury trends that don’t break the bank account!



Adam Riozzi

Director of Photography

Jamie Haigherty

Exec Producer

Simon Owen


Ellen Bounds


Chris Kenward


Dan Tunstall


As the official fashion sponsor for ITV2’s Love Island 2019, I SAW IT FIRST approached Standby through the media agency ‘LOVE SUGAR SCIENCE’  to collaborate on their upcoming TV commercial. The concept of the film followed five female influencers on their summer holiday, shot in a “fly-on-the-wall” style. This project had a fast turn-around, because Love Island was due to air on the 3rd June 2019. Consequently, the full film was produced and delivered to screen all within the space of a month.


Standby’s extensive experience in creating TV commercials for clients enabled us to deliver the project on a fast-turn around, sourcing an outstanding location, cast and crew, while not compromising on quality. The shoot took place over the course of two days within a luxury villa in the quiet suburb of Benimussa, Ibiza. To accompany the lavish location, Standby secured an exceptional production team, building on our experience working together on previous high-end productions. After discussions with our DoP Jamie, the decision was made to shoot the commercial using anamorphic lenses, to help fit the brief of creating an ad that stood apart from it’s peers and captured the “holiday” in the most cinematic way possible.


The advert aired on ITV2 on Monday 3rd June 2019, on the opening episode of Love Island and was seen by 4.4 million people – a record-breaking amount for Standby! Throughout the airing of Love Island, we will be updating the end frame to illustrate a different product shown within that live episode. Our relationship with I SAW IT FIRST has grown from strength to strength following the success of the TV Commercial, with us collaborating on a second edit of the ad that will soon be broadcast on the show! Another exciting development in the huge growth of Standby.

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