A film that aims to help MAG-O with their recruitment as their business grows. The film was captured in one take.
Start-up digital business MAG-O is an engine house of ideas and innovation, creating online and physical products for passengers at Manchester Airport. Their aim is to create something big by recruiting the best tech, insights and digital marketing people and they approached Standby to create a video that would really help push the boundaries of recruitment and land the best people in the industry at their doorstep.
We wanted to do something different (like we always do) and collaborating with the agency Trust we developed a creative concept that meant filming the whole film in one take. The reason for this was so that we could tell the story, whilst utilising the large warehouse space MAG-O were working in at the time. We did this to highlight the working environment, but it also gave us the opportunity to build our own ‘set’ using their facilities.
We used the Mini Stealth Tracker (a specially modified smooth driving vehicle) in order to do one long smooth tracking shot, pulling back the full length of the MAG-O warehouse. With our Director of Photography, Dave Galloway, shooting on a Steadicam rig sat on the back of the vehicle it was then all about some very specific choreography. As the Tracker moved through the space the film showcased the various offerings and key USP’s of working at MAG-O, based on the ‘set’ we created – showing the personality of the business and the working environment/facilities on offer.
“Great quality product and a smooth process to get the finished edit. Great work as usual guys!”