Outlet Promo Film – McArthurGlen

Overview

Here’s a stunning showcase of McArthurGlen’s York Designer Outlet; This is 1 out of 7 promotional films we produced for each of McArthurGlen’s sites. We also produced 30” versions for each site too, along with 16:9, 9:16, 4:5 inc. web banners too. We delivered 113 individual assets in total in the video editing production line of all production lines!!
The films have been distributed across all online and social channels for the outlet giants.

The project kicked off March 2022, and was shot in April/May across 7 of McArthurGlen’s UK centres with ground and aerial crew. The shoot spanned across 8 days, 1 day for talent filming, and 7 days for the centres filming. This meant we had to be light to be on our feet to capture everything we needed in the days allocated… it was quite the road trip!

With so many sites to cover, brands to showcase and food outlets to highlight the logistics of this project were insane - in some cases we only filmed one brand in one location to then use across multiple edits. Luckily we have the Producer of all Producers, so with some excel tekkers it was solved in a breeze!