TotallyMoney.com - Granaldo

Granaldo

Totally Money

Commercial

Director

Simon Owen

Animation

Mike Staniforth

Director

Ashley Yarwood

Brief

TotallyMoney.com are the UK’s credit eligibility and comparison specialists. Since launching in 2009, they have gone on to position themselves at the forefront of a fairer and better credit market for consumers, with their technology underpinning some of the UK’s most sophisticated, forward-thinking financial brands. With this in mind, TotallyMoney.com approached Standby with the aim to make a promotional film for social platforms that would grab their audiences attention in an exciting and innovative way.

Solution

With a maximum length of thirty seconds and a desire to “hook” the audience within the first five,Standby needed to think outside of the box – and we did (the 6 yard box anyway)! Our solution was Granaldo, a football playing “granny” with “‘mad tekkers”! Playing on the pitch with a group of big, burly men, we pitched that the ball would roll away from the action to reveal her in goal, before Granaldo then took on the ball and slinked her way past the opposition team, burying the ball in the top corner and celebrating with the Paul Pogba dab.

Execution

Working with Manchester based DoP Mike Staniforth, we set about capturing a typical “miserable” Sunday league game. We cast and brought in a number of footballers to make up the team, and captured the footage in a free-flowing handheld style, bringing the audience right into the action. In the edit, we worked to cut the footage quick and hard, adding in extensive sound design to add to the energy of the film. TotallyMoney.com were delighted with the finished film and have been using it promote themselves on social platforms.
For more information on TotallyMoney.com visit: www.totallymoney.com

“It was great working with Standby - Everything was very organised and professional and the shoot was a lot of fun!”

DISPLAY MARKETING MANAGER, TOTALLYMONEY.COM

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