Family owned business, SAICA, is the leading business that produces sustainable solutions for paper and board packaging. SAICA works in collaboration with their customers, operating a fully closed loop business model. SAICA approached Standby to create a film to enter into a competition.
Working closely in collaboration with the design team at Saica, we developed a creative concept that used their skillset in paper-making, to use paper cut-outs within the film. We wanted to give the film and very earthy, brown-paper feel. In order to do that we wanted to incorporate live action footage of the paper-making process with animated brown paper or cardboard cutouts of trees, birds and icons. We wanted those cardboard elements to animate within the various live action scenes.
Saica provided us with a series of brown paper cardboard cutouts of a number of icons, birds, animals and trees. We then scanned those items in to maintain the texture of the paper. The cutouts were provided in numerous pieces, so we could then composite them all together and animated the individual sections in post production. The process was long-winded with lots of scanning and animating, but was definitely worth it to showcase the business using what the business manufactures. We also came up with the tag-line “Our end product is just the beginning”.
“Exceptional professional service from you all throughout the project, thank you so much for all your help and assistance - it really has been a pleasure. You are all super talented and your passion for film production transmits through your work, which is first class. I've no doubt we will collaborate again soon and I will be sure to recommend Standby.”