YKK Aquaseal - Waterproof Fastenings, by Standby Productions

Aquaseal

YKK

Commercial

Online advert to highlight the key features of the waterproof YKK fastenings.

http://www.ykkeurope.com/

Director

Simon Owen

Producer

Ashley Yarwood

Online Editor

Simon Owen

Brief

YKK came back to Standby looking for a product film for their Aquaseal zipper. As an industry leading brand, YKK wanted to highlight the innovative seal and functionality with the smooth and easy operation when being used on their bags, jackets, dry-suits and wetsuits.

Solution

We aimed for the style of the film to be very high-tech and fast-paced with supporting animated titles. We wanted to always have movement in the shots, whether that is the product on a turntable or the camera tilting up or panning left to right and vice-versa. The camera would also be on a slider, tracking left to right (and vice-versa) to add further movement and dynamism to the footage.

There was also an importance of linking the film with the YKK brochure, keeping the product in-line with their branding.

 

Execution

Using glitch effects, macro water shots and generic background stock footage we created a beautifully energetic film that was accompanied by a bespoke track composed specifically for this product. The positive response received from YKK meant we repeated this style for several more YKK product films.

“We are over the moon with the film :) Thank you Standby”

Marketing Executive, YKK Europe Ltd

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