Standby were brought on board to create an interactive way of showcasing YKK Europe’s new sustainable product range, to replace their usual exhibition stand at ISPO Munich; one of the world’s biggest outdoor/adventure exhibition shows. This ‘hype promotional film’ is the teaser for a microsite, we have helped produce and used to create excitement for their customers around the launch of the site for ISPO. The film introduces the 4x Worlds that YKK have created for each of their sustainable product lines.
Working in partnership with Persona-Tile who have created an interactive and immersive microsite for the exhibition, we have created over 100 video assets to be housed on the microsite showcasing the products. In terms of video production we produced full 360 degree imagery of over 20 products in varying colours, to individual macro shots of each product, to see all the detail of each and every fastening.
See more of our work for YKK here
“Thanks for the great film, we love it and can't stop watching it! ”