The Co-operative Bank - Our Ethical Policy - Standby Productions

Ethical Policy TV Commercial

The Co-operative Bank



Simon Owen

Director of Photography

Mike Staniforth

Exec Producer

James Jones


Simon Owen


The Co-operative Bank are marking the 25th Anniversary of their Ethical Policy. Since 1992 they’ve worked together to tackle the things that matter to their customers. In order to celebrate this, working with My Clever Agency, they wanted to release a commercial that stated what they have done and see real customers at the heart of the advert.


We developed a creative based around real people and the Co-operative Bank’s customers. We wanted to capture a look in their eyes and on their faces that showed that they are proud of banking with the Co-operative Bank. It was also important to see the communities in which the Co-operative Bank have helped.


We filmed with a number of real Co-operative Bank customers, gaining glimpses of their personality from little looks to camera, laughing, smiling and seeing their innocence on camera. It was important to hear from real customers and their experiences with the Co-operative Bank. The commercial aims to create an emotional connection with the viewer, as each customer looks directly into the lens – directly to the viewer.

“To have such an outstanding end result is testament to Standby's can-do approach, brilliant talent, and appreciation of what we were trying to achieve. I wouldn't hesitate to commission Standby for our next project.”

Digital Content Manager - My Clever Agency

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